Log in

  • Home
  • WORKSHOP: Capture Elusive Level 3 Data: The Secrets of Survey Design

WORKSHOP: Capture Elusive Level 3 Data: The Secrets of Survey Design

  • Wednesday, February 10, 2016
  • 8:30 AM - 12:00 PM
  • Hilton Garden Inn, 26000 American Drive, Southfield, MI 48034


ATD Detroit Workshop



"Capture Elusive Level 3 Data:
The Secrets of Survey Desig



Ken Phillips


Phillips Associates 


Program Summary

No matter how well you design and deliver learning within your organization, to establish real credibility and prove value you need to measure whether or not participants actually applied what they learned once they returned to their jobs (Level 3 evaluation).  Unfortunately, measuring on-the-job behavior change is not something many L&D professionals have much experience with nor know much about.  And some who think they do, are often relying on out-dated concepts and techniques formulated more than 50 years ago and long since outdated.  So, what is the solution?  The answer, quite simply, is become knowledgeable about what well designed Level 3 evaluations look like.

In this half-day session, you will analyze the common mistakes made by many L&D professionals when creating Level 3 participant surveys and learn tips and practical solutions for overcoming these mistakes.  

Learning Objectives:

  • Examine various sources for measuring Level 3 behavior and guidelines for selecting the best source.
  • Analyze the common mistakes made by many L&D professionals when creating Level 3 participant surveys.
  • Discover 12 tips and practical techniques for overcoming these mistakes and capture data that demonstrates program value. 
8:30am - 9:00am  Registration/Networking/Continental Breakfast
9:00pm -12:00pm  Presentation 

About the Speaker

Ken is founder and owner of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. He also has written articles that have appeared in T+D magazine, Training Today and, and is a contributing author to three books. Since 2008, he has spoken annually at the ASTD International Conference and fourteen different local ASTD chapters on topics related to measurement and evaluation of learning.

Prior to pursuing a Ph.D. in the combined fields of organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations.

Currently Ken is serving his tenth year on the board of directors of the Chicagoland Chapter of the American Society for Training and Development (CCASTD), and was chapter president in 2008. He earned the Certified Professional in Learning and Performance (CPLP) credential from national ASTD in 2006 as a pilot pioneer and was recertified in 2009 and 2012. In 2009, he was appointed to serve a three-year term (2009-2011) as a member of the ASTD National Advisors for Chapters (NAC) committee and in 2011 was appointed to serve a two year term (2011-2012) as a member of the ASTD International Conference and Exposition (ICE) Planning Committee.

Not a member of ATD Detroit?  Join the Chapter Now!


Registrations are not considered definite or confirmed until payment has been submitted. Cancellations will be accepted until 5:00pm on Thursday, February 4th. Cancellations received prior to this time/date can be 1) refunded to the credit card less a $5 processing fee or 2)transferred to the next scheduled ATD Detroit meeting date.

Refunds after this date cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.



Registration and attendance at ATD Detroit meetings and other activities constitutes an agreement by the registrant to allow ATD Detroit to use and distribute the registrant or attendee's image, voice or name in photographs, video, electronic reproductions, and audio files or podcasts of such events and activities.


Email :

Address: 29488 Woodward Ave, #483 Royal Oak, MI 48073

Phone : 248-870-5014



© 2020 All rights reserved.

Powered by Wild Apricot Membership Software