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"The Leader's Protocol®"

  • Tuesday, March 14, 2017
  • 5:30 PM - 8:30 PM
  • Management Education Center, 811 W Square Lake Rd., Troy, MI 48098


  • This ticket includes a 1 year ATD Detroit Student Membership and the March meeting. (Full-time students only - proof of current enrollment will be required.)

ATD Detroit March 2017 Meeting 

"The Leader's Protocol®"


Don Brown


Don Brown Learning & Development

Advance Registration Ends
at 3pm on Monday, March 13th

Program Summary

The Leader's Protocol® provides the fundamentals of a research-based 21st century behavioral model for how to best influence the performance of your people.


Learning Objectives

Participants will understand the influence context of leading in a no-normal environment. 21st century leadership dynamics of growth, change, relationships and the imperative of increasing return on leadership will be internalized and applied.

  1. Participants will develop the diagnostic skills to determine the performance and engagement levels of employees.
  2. Participants will attain competency in selecting the leadership appropriate for any given situation, and will understand a set of communication skills for effectively influencing employee behavior.
    5:30pm - 6:00pm  Registration/Networking
    6:00pm - 6:45pm  Dinner
    6:45pm - 8:30pm  Presentation

    About the Speaker 

    Don Brown dedicates his career to ‘helping people with people’ in leadership, sales and customer service. Bilingual and experienced at the executive and line-level alike, you see the results of his work across dozens of industries, including brewing, automotive, airline, banking and medical equipment.

    Speaking, writing, coaching and selling to the best – Ford Motor Company, Anheuser-Busch, United Airlines, Harley-Davidson, Jaguar Cars, Hilton Hotels and many, many more – Don takes great pride in long-standing customer relationships (some running well over twenty years).

    Don cherishes his start with Paul Hersey and Marshall Goldsmith, and has authored books with each; What Got You Here Won’t Get You There – in Sales! with Marshall, and Situational Service – Customer Care for the Practitioner with Dr. Hersey. Don’s last book, Bring Out The Best in Every Employee – How to Engage Your Whole Team By Making Every Leadership Moment Count, will be followed this year by Simple Truths in Music and Life, a work that has led him to include the guitar in special keynote offerings.

    He earned an Honors Degree from Michigan State University in foreign languages, and a Masters in Management with Dr. Hersey at California American University. Having lived and studied at the University of Seville in Spain, Don works regularly in Europe and Latin America. He resides in Ann Arbor, and can be reached at ‘’.


    Registrations are not considered definite or confirmed until payment has been submitted. Cancellations will be accepted until 5:00pm on Thursday, March 9th. Cancellations received prior to this time/date can be 1) refunded to the credit card less a $5 processing fee or 2) transferred to the next scheduled ATD Detroit meeting date.

    Refunds after this date cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.


    Registration and attendance at ATD Detroit meetings and other activities constitutes an agreement by the registrant to allow ATD Detroit to use and distribute the registrant or attendee's image, voice or name in photographs, video, electronic reproductions, and audio files or podcasts of such events and activities.


    Email :

    Address: 29488 Woodward Ave, #483 Royal Oak, MI 48073

    Phone : 248-870-5014



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