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"Disney Institute: Disney's Approach to Business Excellence"

  • Thursday, October 26, 2017
  • 9:00 AM - 1:10 PM
  • Rochester College, Administration Building, 800 W. Avon Road Rochester Hills, MI 48307


  • Deadline: 6/30/17
  • Deadline: 6/30/17
  • Deadline: 6/30/17
  • Deadline: 6/30/17
  • Deadline: 10/16/17
  • Deadline: 10/16/17
  • Deadline: 10/16/17
  • Deadline: 10/16/17


Detroit Chapter of Association for Talent Development presents...

"Disney's Approach to Business Excellence"

Tuesday, October 17, 2017

9:00 am - 5:00 pm

Advance Registration Ends on Monday, October 16

Event Summary

There are five powerful lessons in business, lessons carefully developed by the Disney organization in its never-ending pursuit of excellence. These universal pillars of a successful business-leadership, culture, service, brand and innovation-are the keys to sustained business excellence. Together, these lessons forge an enduring bond between inspired leaders, motivated employees, satisfied customers, and an ability to continually grow the brand. 

Throughout this course, you will discover insights that drive the Disney organization and practice adapting these insights to strengthen your organization to obtain the goal of long-term results.

What You Will Learn

  • Adapt time-tested Disney business insights to assess and improve your organization. 
  • Understand the power of values and vision in leadership to obtain a thriving organization.
  • Discover how customer loyalty can be established leading to sustained profitability.
  • Gain insight into how culture is strengthened in the recruitment, selection and training processes.
  • Apply tools to create systems and processes that make exceptional customer service achievable for any organization.
  • Integrate personal creativity and organizational processes to create ongoing innovation within your organization.

 8:30 am - 9:00 am  Registration & Continental Breakfast
 9:00 am - 12:30 pm                     Leadership Excellence, Brand Experience,  & Employee Engagement  
 12:30 pm - 1:30 pm  Lunch
 1:30 pm - 5:00 pm  Quality Service & Innovation

Who Should Attend

This program is designed for managers, leaders and those interested in discovering how the Disney organization drives financial results, generates repeat business, and provides a sustainable long-term competitive advantage.


See our Sponsorship page for the current list of Sponsorships!

To become a sponsor please call 248-643-6590 or email .

Volunteer Opportunities

If you are interested in volunteering to assist with the event, please email .

Registration Fee

"Although Disney Institute is presenting this program, the sponsor of this program, Association for Talent Development, and not Disney Institute, is responsible for marketing and promoting this program, and for providing and arranging for the venue, facilities and other items for this program.  This includes any food and beverage offered at or in connection with this program.  Association for Talent Development is not an agent of Disney Institute or its affiliates, and Disney Institute and its affiliates assume no liability relating to the event or for the acts or omissions of Association for Talent Development."


Registrations are not considered definite or confirmed until payment has been submitted. Cancellations will be accepted until 5:00pm on Saturday, September 30th. Cancellations received prior to this time/date will be refunded to the credit card less a 10% processing fee.

Refunds after this date cannot be issued.

This program will be presented by Disney Institute. By registering for this program, you understand and agree that we will share your registration information with Disney Institute for its use in connection with the program including, without limitation, sending you an email requesting your participation in an optional survey as to the program.

We will also share your information with Disney Institute so that it may send you promotional materials as to its products and services. If you do not wish to receive promotional materials from Disney Institute as to its products and services, please check the box noted on the registration form. 


Registration and attendance at ATD Detroit meetings and other activities constitutes an agreement by the registrant to allow ATD Detroit to use and distribute the registrant or attendee's image, voice or name in photographs, video, electronic reproductions, and audio files or podcasts of such events and activities.


Email :

Address: 29488 Woodward Ave, #483 Royal Oak, MI 48073

Phone : 248-870-5014



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