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Design Thinking: Moving From Theory to Application to Business Results

  • Thursday, March 07, 2019
  • 12:00 PM - 1:00 PM
  • Zoom Webinar Platform


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ATD Detroit March 2019 Webinar

"Design Thinking: Moving From Theory to Application to Business Results"

Thursday, March 7th, 12:00pm - 1:00pm

You’ve probably heard about Design Thinking, whether you’ve read an article, watched a video, or even took an online course. But then what? How do you apply the principles and make an impact? How are companies actually applying Design Thinking and what business results come from it? Design Thinking is not just a trendy buzzword, but a proven and practical method to create human-centered solutions. Get all of these questions and more answered from an expert with applied Design Thinking experience.

During this webinar, Keith Keating, Director of Global Learning Strategies for GP Strategies, shares his experience applying Design Thinking in real-world settings. Keith has taken his theoretical Design Thinking education from MIT and brought it to life with Fortune 500 companies to help create learner-centric experiences, products, and processes. He will help you jump-start your transformative journey from being a Design Thinking theoretical learner to a Design Thinking practitioner.

Keith provides easy-to-understand insights on:

  • The value of Design Thinking and why more companies aren’t using it
  • Practical Design Thinking stories from Fortune 500 companies
  • The top 5 lessons learned from his personal experience leading Design Thinking initiatives
  • The top 5 Design Thinking best practices for you to drive business results


Registration and attendance at ATD Detroit meetings and other activities constitutes an agreement by the registrant to allow ATD Detroit to use and distribute the registrant or attendee's image, voice or name in photographs, video, electronic reproductions, and audio files or podcasts of such events and activities.


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