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The Measurement Map: Getting Aligned to the Business

  • Tuesday, February 09, 2021
  • 5:00 PM - 6:30 PM
  • Online (Zoom details will be sent after registration)


  • This is for members of ATD chapters other than Detroit (e.g. Ann Arbor, Central Ohio, etc.)
  • Requires Code

Registration is closed


The Measurement Map: Getting Aligned to the Business


Tuesday, February 9th, 2021
5:00pm - 6:30pm

LOCATION: Zoom (connection details will be provided upon registration)

ATD Detroit and other ATD Chapter Members: $10
Non-Members: $20

Session Description

  • Just thinking about measuring business impact often creates a heightened sense of anxiety among L&D professionals. Why?  A recent survey found that 96% of learning leaders want to measure impact, but only 10% are doing it. One of the top reasons is lack of confidence in knowing what and how to measure.

    This session is designed to boost your confidence and provide you with a tool and a repeatable process that will help you get aligned with the business.  Through examples and practice, participants  will be introduced to the Measurement Map™ a toll that visually depicts the causal chain of evidence between training and business goals. 

  • Join us to learn how the award-winning Measurement Map™ just might become the best tool in your measurement toolbox.

Learning Objectives

After this session, participants will be able to:

  •  Explain how a Measurement Map™ creates a “causal chain of evidence” between L&D investments and business outcomes
  • Discover how a Measurement Map™ defines “what to measure” to show impact
  • Create a simple Measurement Map™


Bonnie Beresford is an industry-recognized human capital strategist, performance consultant, speaker, and author.  She leads the learning and performance analytics practice at GP Strategies, guiding measurement strategies for clients, from Fortune 500 to non-profits. With over 20 years of experience working with human capital data, her hallmark is linking investments in people to measurable business outcomes. Her award-winning business impact work has been recognized by ATD, CLO Magazine, Training Industry, and Brandon Hall. Bonnie holds a Ph.D. in human capital management from Bellevue University and an MBA from Wayne State University.

ATD Capability Model Application

This event addresses the following skillsets from the ATD Capability Model: Impacting Organizational Capability - Data & Analytics. To learn more about the ATD Capability Model, including to complete a self-assessment of your talent development capabilities, visit www.td.org/capability-model.

Cancellation Policy: Cancellation must be received 24 hours before the event to receive a full refund. Contact admin@detroitatd.org for more information.


Email : admin@detroitatd.org

Address: 29488 Woodward Ave, #483 Royal Oak, MI 48073

Phone : 248-870-5014



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