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  • Take Your Level 2s Up a Notch: Start Measuring Application, Not Just Recall

Take Your Level 2s Up a Notch: Start Measuring Application, Not Just Recall

  • Tuesday, February 09, 2016
  • 5:30 PM - 8:30 PM
  • Hilton Garden Inn, 26000 American Drive, Southfield, MI 48034


ATD Detroit February 2016 Meeting



"Take Your Level 2s Up a Notch:
Start Measuring Application, Not Just Reca




Ken Phillips


Phillips Associates 


Program Summary

Do you know how much participants truly learn from your learning programs?  If not, you are not alone.  According to a recent ATD research study, 81% of organizations evaluate at least some learning programs at Level 2 of the Kirkpatrick/Phillips 5-level evaluation model, yet only 55% of these organizations view the data they collect as having either high or very high value.  Some reasons for this disconnect include: the knowledge test used to capture Level 2 data is viewed as too easy or too difficult, the knowledge test is administered too close to the learning program and the test questions forcus on mere recall of facts and not job application.  Yet, if constructed properly and worded correctly, Level 2 knowledge tests can prove whether learning was accomplished. 

In this 75 minute session, you will analyze the common mistakes made by many L&D professionals when creating Level 2 knowledge tests and learn tips and practical solutions for overcoming these mistakes.  

Learning Objectives:

  • Examine Level 2 evaluation facts from a recent ATD research study and their implications for conducting Level 2 evaluations.
  • Analyze the common mistakes made by many L&D professionals when developing Level 2 knowledge tests.
  • Discover 15 tips and practical techniques that eliminate these mistakes and result in the development of valid, scientifically sound Level 2 knowledge tests
5:30pm - 6:00pm  Registration/Networking
6:00pm - 6:45pm  Dinner
6:45pm - 8:00pm  Presentation


About the Speaker

Ken is founder and owner of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. He also has written articles that have appeared in T+D magazine, Training Today and, and is a contributing author to three books. Since 2008, he has spoken annually at the ASTD International Conference and fourteen different local ASTD chapters on topics related to measurement and evaluation of learning.

Prior to pursuing a Ph.D. in the combined fields of organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations.

Currently Ken is serving his tenth year on the board of directors of the Chicagoland Chapter of the American Society for Training and Development (CCASTD), and was chapter president in 2008. He earned the Certified Professional in Learning and Performance (CPLP) credential from national ASTD in 2006 as a pilot pioneer and was recertified in 2009 and 2012. In 2009, he was appointed to serve a three-year term (2009-2011) as a member of the ASTD National Advisors for Chapters (NAC) committee and in 2011 was appointed to serve a two year term (2011-2012) as a member of the ASTD International Conference and Exposition (ICE) Planning Committee.

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Registrations are not considered definite or confirmed until payment has been submitted. Cancellations will be accepted until 5:00pm on Thursday, February 4th. Cancellations received prior to this time/date can be 1) refunded to the credit card less a $5 processing fee or 2)transferred to the next scheduled ATD Detroit meeting date.

Refunds after this date cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.



Registration and attendance at ATD Detroit meetings and other activities constitutes an agreement by the registrant to allow ATD Detroit to use and distribute the registrant or attendee's image, voice or name in photographs, video, electronic reproductions, and audio files or podcasts of such events and activities.


Email :

Address: 29488 Woodward Ave, #483 Royal Oak, MI 48073

Phone : 248-870-5014



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