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  • February Meeting: "Transforming What SMEs Know Into What Learners Need"

February Meeting: "Transforming What SMEs Know Into What Learners Need"

  • Tuesday, February 11, 2020
  • 5:30 PM - 8:30 PM
  • MSU Management Education Center, 811 W. Square Lake Rd, Troy, MI
  • 4


  • Members from other ATD chapters receive the ATD Detroit member rate at our monthly meetings.
  • Join the chapter with this bundle registration! Get both your new membership fee ($20) and event registration ($25) covered at a discount! Proof of enrollment required shortly after registration.

Registration is closed

ATD Detroit February 2020 Member Meeting

Registration Ends at 2pm, Monday, February 10th

Location: Michigan Education Center (MEC), 811 W Square Lake Rd, Troy, MI 48098

Session Description:  Your learners have needs, and your SMEs have knowledge and experience. But do those two things always line up? When creating learning content, SMEs with the best intentions can end up creating content that’s long on information, short on practical application, and wrapped up in a bullet-point PowerPoint bow. The next thing you know, your learners are going to YouTube to find what they need instead.

In this session, you’ll learn five key strategies for working more effectively with subject-matter experts to create content that really sticks. You’ll gain practical insights, tips, and resources for making the most of your SME's expertise and harnessing that power in a productive and helpful way. You’ll walk away better able to move your online content from simply conveying information to helping your learners solve the real problems they face every day

Session Objectives

You will learn to:

  • Change the focus of your efforts from the SME’s expertise to the learner’s needs

  • Negotiate out “nice-to-know” information.

  • Help SMEs break down what they've learned over the years in a way that's helpful to others.

  • Use one simple question to determine what content should be included and what should be cut.

Speaker: Amy Morrisey  

Amy is the president of Artisan E-Learning, a custom e-learning development firm passionate about serving the learning needs of organizations all over the world. Prior to stepping into e-learning, Amy was most likely found at the front of a training room. She spent 17 years training, coaching, and consulting all over North America on topics ranging from business writing to advocacy skills targeted to STEM employees to strategic and critical thinking. She also wrote and delivered keynotes for several large clients.

A passion for learners is what drives Amy every day. She loves instructional design and creating courses that put the learner at the forefront of the design. She is also a professional actor, you may catch her playing make-believe at a theatre near you! This love of the arts and all things creative comes through in the courses she works on.

Amy is a graduate of the University of California, Los Angeles' School of Theatre, Film and Television.


5:30pm - 6:00pm  Registration/Networking
6:00pm - 6:30pm  Dinner
6:30pm - 8:30pm  Presentation


Registrations are not considered definite or confirmed until payment has been submitted. Cancellations will be accepted until 5:00pm on Thursday, February 6th. Cancellations received prior to this time/date can be 1) refunded to the credit card less a $5 processing fee or 2) transferred to the next scheduled ATD Detroit meeting date.

Refunds after this date cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.


Registration and attendance at ATD Detroit meetings and other activities constitutes an agreement by the registrant to allow ATD Detroit to use and distribute the registrant or attendee's image, voice or name in photographs, video, electronic reproductions, and audio files or podcasts of such events and activities.


Email :

Address: 29488 Woodward Ave, #483 Royal Oak, MI 48073

Phone : 248-870-5014



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