Selling to the Seller: The Complete Guide to Training Salespeople

Selling to the Seller: The Complete Guide to Training Salespeople

Tuesday, August 11, 2020, from 12:00 pm to 1:00 pm

Webinar Description:

The greatest innovations and new products will fail if your sales force doesn’t understand them, embrace them, and sell them.

In this session, you will learn the results of a comprehensive study conducted with the University of Northern Colorado. Specifically, the study identifies the most effective training design and delivery methods for product leaders, subject matter experts, and others responsible for training salespeople about new—and existing—offerings. Ultimately,by improving the product training process, salespeople will sell new offerings faster and more efficiently, and the risk of failed product launches will be greatly reduced.

 Learning Objectives

• Incorporate the five most important things salespeople need to know into every product training program
• Design training programs with interactivity to increase engagement, retention, and implementation
• Organize product knowledge utilizing a 12-step training template