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On the Road to Continuous Improvement: Design Thinking General Motors Case Study Webinar

  • Monday, May 11, 2020
  • 12:00 PM - 1:00 PM
  • Zoom Webinar Platform
  • 47

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ATD Detroit May 11th Webinar

On the Road to Continuous Improvement: Design Thinking General Motors Case Study

May 11, 2020, from 12:00 pm to 1:00 pm



You’ve probably heard about Design Thinking, whether you’ve read an article or watched an online video. But then what? How do you apply the principles and make an impact?

How are companies actually applying Design Thinking or what business results come from it? Design Thinking is not just a trendy buzzword, but a proven and practical method to create human-centered solutions.

During this session, Keith Keating, Senior Director of Global Learning Strategies, walks participants through a detailed Design Thinking case study for a learning initiative he recently led with General Motors. Learner feedback was positive. Survey results were good. General Motors turned to Design Thinking to uncover how they could be even better.

Keith will address activities in each of the 5 phases, sharing best practices and lessons learned that helped his team uncover the Voice of the Learner and readjust their Learner Experience Strategy. Whether participants are new to Design Thinking or an experienced practitioner, this session will benefit all as he illustrates successes as well as pitfalls and challenges. Understanding case studies will help participants jump-start their transformative journey from being a Design Thinking theoretical learner to a Design Thinking practitioner.

Session Objectives: In this seminar, you will learn:

• Step-by-step practical application of Design Thinking stages within a global learning organization

• Best practices for each of the 5 phases in Design Thinking

• 5 lessons learned from the case study

Presenter Bio: Keith Keating

With a career spanning over 20 years in learning & development, Keith Keating holds a Master’s Degree in Leadership and is currently pursuing his Doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith has experience in a myriad of areas ranging from Performance Improvement, Instructional Design, Leadership Coaching, Operations Management, and Process Transformation. More recently Keith has been leading clients on the design and execution of their global learning strategies. Regardless of the role, at the heart of everything Keith does centers around problem solving. He studied Design Thinking at MIT’s Sloan School of Management and found Design Thinking was a perfect tool to add to his problem solving “toolkit”. Since then, Keith has been utilizing Design Thinking to help clients tap into understanding and resolving unmet customer and future workforce needs.


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